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ABC
sales acronym... always be closing... historic and present day sales tip.

AIDA
sales process acronym... attention, interest, desire, action... get the prospects attention, gain their interest, create desire and encourage them to act by moving forward with the purchase.

advocate revenue
sales influenced by word-of-mouth advertising.

agent
a person who acts on behalf of a company or individual to sell its products or services... an agent is typically compensated on a commission only basis... also see broker

ambush marketing
the act of marketing a product or service in conjunction with an event or other brand without paying for the right... typically used when an official sponsorship opportunity is available but a company doesnt wish to pay the fee for the sponsorship or another company has already purchased the sponsorship.

ASP
acronym... application service provider... a software solution used by the customer where the solution itself is developed, hosted and managed by an outside company... generally implies a lower implementation cost.

assumptive close
old school closing approach where the salesperson assumes the prospect is buying and moves directly to a request for a signed contract and/ or payment.